Privacy Policy

1. Introduction

We, AceVector Limited (“Mira”, “we”, “our”, “us”), own, run, manage and operate the website (https://www.Miraonline.co.in), associated mobile sites, mobile applications (collectively, the “Website/s”), which is an e-commerce platform, and allows for users (“you”, “yours”) to exhibit, view and/ or, purchase products, upload content, and effect financial transactions (collectively, “Services”). Some of our Services can be availed by non-registered users, and full extent of our Services are available only for our registered users.

This Privacy Policy (“Policy”) covers how Mira or an associate company (as defined at law), handles digital personal data, however you interact with our Websites. We respect your right to privacy, and accordingly we provide you with this Policy, enabling you to know, access, restrict the processing of, consent to, and seek erasure of your digital personal data. As our Terms of Use (https://www.Miraonline.co.in/terms-of-use) provide greater details about the Websites and our Services, we urge you to review the same, and take cognizance of the fact that this Policy is to be read in conjunction with such Terms of Use, and form a binding agreement between us.

By clicking on “I ACCEPT” when you use, access, or download our Websites, across your devices, you have provided and we have recorded your consent for us to process your digital personal data. We comply with the provisions of the applicable laws, and we will only process your digital personal data in accordance with this Policy. If you have any questions regarding our privacy practices or the Policy, please reach out to us miraonline@gmail.com.

2. What Personal Data do we have about you?

• As a user of the Website, you are required to submit the following data to us:
  • Demographic Information – name, date of birth, gender, e-mail address, physical address;
  • Financial Information – as a consumer, you will provide financial information to be able to conclude a transaction on the Website, and to process refunds; and, as a seller on the Website, you will be required to provide your financial information for settlement of funds;
  • Search history – when you access our Website to search for products/ services offered by the sellers;
  • Inventory of products/ services – as a seller you are able to offer your products/ services using our Websites;
  • Correspondence information – when you communicate with us via phone, e-mail, or otherwise, you may provide details about yourself, your products/ services, any other information;
  • Customer feedback data, any responses to surveys conducted by us, information provided in a customer support event;
  • Any wishlists, gifting details;
  • Any subscription details.
• As a user of the Website, we collect the following data automatically from you:
  • Device data – Internet Protocol address, log-in details, e-mail address, password, location of your device, device metrics (including usage, connectivity, errors or failures), detail of telecom carriers and internet service providers, SMS notifications – concerning OTPs;
  • Mira service metrics – your interactions with our Services, preferred settings, occurrences of errors for your account, any uploaded images or files;
  • Purchase and content history;
  • URL, time stamps, products you have searched for or viewed, page response times, page interaction information (clicks, scrolling, hovering);
  • Phone numbers used to call our support teams.
• As a user of the Website, we may also receive data from other sources, about you:
  • Updated delivery and address information – which we used to update your data;
  • Data about your interaction with our Associate Companies;
  • In case you use, social media log-ins to create an account with us, we receive the information that you share with them, and have allowed to be accessed by our Websites;
  • Feedback about you from our sellers, users, as the case may be.
• We may seek additional data from you, to process a specific request from your end, on an exceptional basis, and we shall seek your express consent prior to processing such data received from you. You will have the right to withdraw your consent from processing of such data, by us.
• When you use third party services to connect with our Websites, you will be governed by the terms and policies of such third parties as well, on whom we exercise no control. We thereby urge you to familiarize yourself with the policies of such third parties before you proceed with availing their products and services.

3. How do we use your Personal Data?

• Fulfilling Orders – we use your data to accept, process, deliver products and services, conclude financial transactions, and to communicate with you on such orders.
• Personalization – we use your data to provide you with customized recommendations of products and services, increase the efficiency of your user experience, and better our Services to you.
• Correspondence – we use your data to correspond with you, across various channels, like phone, e-mail, chat.
• Marketing and advertising – we use your data to show ads which may interest you, and share any promotional materials which you have signed up for.
• Mira Services – we use your data to provide functionality, analyze performance, fix errors, troubleshoot, and improve user experience of Mira Websites, and also enable any single sign-on logins, that you may have signed up for.
• Comply with legal obligations – we use your data to comply with laws. For sellers, we may have additional requirements related to KYC, which is a requirement under the law.

4. Cookies

We use cookies to provide you with better shopping experience on our Websites, and to understand how we can better our Services, and make improvements to provide better Services, display ads. We use operational cookies, and advertising cookies, for these purposes. If you are using a web browser to access our Services, you can block access to Cookies from their settings, the browser settings will provide information about how to prevent your browser from accepting new cookies.

5. Advertising

Our websites may include third-party advertising and connections to other websites and apps. Third-party advertising partners may gather information about you when you engage with their content, advertising, or services.

We give ad firms with information that enables them to serve you more interesting and relevant Snapdeal advertising while also measuring their impact. We never reveal your name or other personally identifiable information when we do this. Instead, we utilize an advertising identification like a cookie, a device identifier, or a code formed by applying irreversible cryptography to other information like an email address.

6.Cross Border Data Transfers.

Your information may be transferred to and stored in locations outside of the territory of India. We will do this only when the destination jurisdiction has an adequate and appropriate level of protection and where the transfer is lawful.

When we transfer your personal information from your Home Country (country, state and city in which you are present) to the Alternate Country (another country, state and city), we will comply with our legal and regulatory obligations in relation to your personal information, including having a lawful basis for transferring personal information and putting appropriate safeguards in place to ensure an adequate level of protection for the personal information. We will also ensure that the recipient in Alternate Country is obliged to protect your Personal Information at a standard of protection comparable to the protection under applicable laws. We do not transfer your personal information to such countries for which we are not authorized under the applicable laws.

In case of data of EU citizens, whenever we transfer personal information to countries outside of the European Economic Area or the UK, we ensure that the information is transferred in accordance with this Privacy Notice and as permitted by the applicable laws on data protection. We rely on European Commission adequacy decisions or use contracts with standard safeguards published by the European Commission.

In case of data of Indian citizens, we abide by the guidelines and directions issued by the Central Government and do not transfer your data to such jurisdictions, we are not authorized to.

7. How we secure your data?

We secure your data by maintaining physical, electronic, and procedural safeguards in connection with the collection, storage, and disclosure of user’s personal data. It is important for you to protect against unauthorized access to your password and to your computers, devices, and applications.

We take reasonable security measures, and have industry commensurate technical and organizational measures in place to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is entirely secure, so we cannot guarantee absolute security. We urge you to ensure that when you access and use the Services, you ensure that access to it is limited to your exclusive personal use only, and that you do not share any passwords, or access to others.

8. How long do we keep your data for?

We keep your personal information to enable your continued use of our Services, for as long as it is required in order to fulfil the relevant purposes described in this Policy, and, as may be required by law such as for tax and accounting purposes, or as otherwise communicated to you. Where we provide you with any Services, such as where you register, we will retain any information you provide to us at least for as long as we continue to provide that Services to you.

If you withdraw your consent for specific purposes, we may not be able to give you access to our full Services, and such withdrawal shall not affect the legality of the processing of the personal data based on consent before its withdrawal.